A Family Business

Based in Clitheroe, Lancashire, Dugdale Nutrition is an independently owned family company dating back to 1850 and now spanning over six generations, having evolved to become one of the UK’s leading animal feed manufacturers & suppliers. The Dugdale family launched the WuffitMix range in 1965, leading the field with innovative products and providing premium nutrition for all types of dogs.

In 1987, WuffitMix made the news with an innovative trade stand at Crufts - featuring 'Duggie,' an animated cartoon dog that appeared on a television screen and captivated audiences by holding two-way conversations with them whilst talking about WuffitMix dog food. Trade enquiries followed from all over the country and the demand for WuffitMix products from pet shops, kennels and breeders dramatically increased.

During the 1990's, WuffitMix joined forces with the NCDL (National Canine Defence League), now known as the Dog's Trust, organising the Westminster Dog of the Year competitions. The judges (who included Roger Dugdale & NCDL Chief Executive Clarissa Baldwin) focused on a dog's loyalty, unique talents or any special relationships the dog may have had with its owner.

In 2008, Hannah Dugdale joined the family business and took charge of the dog food section. Determined to retain the family values within the company, WuffitMix has since been redeveloped and continues to offer an affordable, quality and nutritious range of dog food. This, combined with a personal, helpful and informative service for customers was the main aim in the reinvention of the WuffitMix brand.

Over the past 8 years, WuffitMix have worked with several independent rescue centres in the UK and charities abroad, such as The Soi Dog Foundation in Thailand and The Maoland Shelter in Romania. In the past 4 years, we have sent in excess of 50 tonnes of WuffitMix to help strays and rescues both in the UK and abroad.

Recent Developments

During the summer of 2013, further Hypoallergenic and Grain Free recipes were introduced to our product range, along with a specific small breed recipe and Lick N Mix, an exciting and fun variety of dog treats.

In 2013 & 2014, WuffitMix were proud sponsors of The UK Gundog Team at The Kennel Club International Working Test, held at the historic Chatsworth Estate in Derbyshire, by kind permission of the Duke and Duchess of Devonshire. The UK team was placed first and third respectively.

In 2016 we added three new 'healthy option' treats to the Lick N Mix range and we also proudly announced the sponsorship of Lee Hartis, Mark Demaine and Declan Boyle. Lee, Mark and Declan have all enjoyed great success in training working gundogs to Field Trial standard. They have all represented the UK and Ireland in several prestigious competitions and also at international level. For further information about the people we sponsor, please click here.

We sponsored several teams in events throughout the year such as The Chatsworth Country Fair, the charity gundog test at Windsor Estate and the Queen's 90th Birthday Celebration Trial, also held at Windsor, along with several field trials in the UK and Ireland. We were also extremely proud watch so many WuffitMix fed dogs enjoy a successful trialling season and three dogs and their handlers qualified for the International Gundog League Retriever Championship in December 2016, with Lee Hartis making it through to the final day. What an achievement!

2017 and Beyond

At the start of 2017 we began selling WuffitMix in Ireland through gundog trainer Declan Boyle. This has proved hugely successful so far, especially with our working dog range. We also celebrated our first year of partnership with the fantastic team at Gundog Gear, specialists in gundog training equipment.

Summer 2017 saw the launch of our new range of packaging and the introduction of our first wheat gluten free working dog product, Active Plus Salmon; a very exciting time for everyone here at WuffitMix HQ. We also began shipping to international destinations including Germany, Italy and Austria.

In September 2017 WuffitMix held their first Open Day & Fun Dog Event in aid of Pendle Dogs in Need. The day was a huge success, with hundreds of dog owners and their dogs visiting WuffitMix HQ to take part. We also proudly announced that WuffitMix have become a patron of the European Guide Dog Federation and going forward they will be working closely together. We have also been awarded 'Dry Dog Food of the Year' in the 2018 Corporate Live Wire Innovation & Excellence Awards for the Animal & Pet Product Sector.

Going forward, the Dugdale family remain wholly committed to the growth, innovation and expansion of the WuffitMix range, whilst remaining an honest, affordable and approachable company.

WuffitMix are also proud to offer all UK based rescues a significant discount on the entire range. If you have any questions, please do not hesitate to contact us on 01200 420222 or by emailing info@wuffitmix.com and we will be happy to help.