A Family Business

Based in Clitheroe, Lancashire, Dugdale Nutrition is an independently owned family company dating back to 1850 and now spanning over six generations, having evolved to become one of the UK’s leading animal feed manufacturers. The Dugdale family launched the WuffitMix range in 1965, leading the field with innovative products and providing premium nutrition for all types of dogs.

In 1987, WuffitMix made the news with an innovative trade stand at Crufts - featuring 'Duggie,' an animated cartoon dog that appeared on a television screen and captivated audiences by holding two-way conversations with them whilst talking about WuffitMix dog food. Trade enquiries followed from all over the country and the demand for WuffitMix products from pet shops, kennels and breeders dramatically increased.

During the 1990's, WuffitMix joined forces with the NCDL (National Canine Defence League), now known as the Dog's Trust, organising the Westminster Dog of the Year competitions. The judges (who included Roger Dugdale & NCDL Chief Executive Clarissa Baldwin) focused on a dog's loyalty, unique talents or any special relationships the dog may have had with its owner.

Lick N Mix is a unique and fun variety of soft treats, chews, biscuits and dental sticks which has proved hugely successful with dogs and their owners! They're Wufflicious!

Recent Developments

In 2008, Hannah Dugdale joined the family business and took charge of the dog food section. Determined to retain the family values within the company, WuffitMix has since been redeveloped and continues to offer an affordable, quality and nutritious range of dog food. This, combined with a personal, helpful and informative service for customers was the main aim in the reinvention of the WuffitMix brand.

Over the past 8 years, WuffitMix have worked with several independent rescue centres in the UK and charities abroad, such as The Soi Dog Foundation in Thailand and The Maoland Shelter in Romania. In the past 4 years, we have sent in excess of 50 tonnes of WuffitMix to help strays and rescues both in the UK and abroad.

During the summer of 2013, further Hypoallergenic and Grain Free recipes were introduced to our product range, along with a specific small breed recipe and Lick N Mix, an exciting and fun variety of dog treats.

In 2013 & 2014, WuffitMix were proud sponsors of The UK Gundog Team at The Kennel Club International Working Test, held at the historic Chatsworth Estate in Derbyshire, by kind permission of the Duke and Duchess of Devonshire. The UK team was placed first and third respectively.

2016 and Beyond

Already this year we have added three new 'healthy option' treats to the Lick N Mix range and will be introducing a new gundog specific diet to our working dog range in the Summer, which is formulated for health, increased stamina and performance.

We are also pleased to announce sponsorship of Lee Hartis and Mark Demaine. Both Lee and Mark have enjoyed great success in training working gundogs to Field Trial standard, both representing the UK in several competitions and also at international level. Find out more about their achievements on our latest news page.

Going forward, the Dugdale family remain wholly committed to the growth, innovation and expansion of the WuffitMix range, whilst remaining an honest, affordable and approachable company.

WuffitMix are also proud to offer all UK based rescues a significant discount on the entire range. If you have any questions, please do not hesitate to contact us on 01200 420222 or by emailing info@wuffitmix.com and we will be happy to help.