Dog Food Competition

WuffitMix History


The WuffitMix brand is owned by Dugdale Nutrition, a family run animal feed manufacturer based in the heart of the Ribble Valley, in the North West of England. The business dates back to 1850 and spans over six generations, having evolved to become one of the UK's leading animal feed manufacturers.


Dugdale Nutrition began manufacturing dry complete dog food in the 1960's, leading the field with innovative products and providing premium nutrition for all types of dog, project managed by Mr. Billy Dugdale. In 1987, WuffitMix made the news with an innovative trade stand at Crufts -featuring 'Duggie,' an animated cartoon dog that appeared on a television screen and captivated audiences by holding two-way conversations with them whilst praising WuffitMix dog food. Trade enquiries followed from all over the country and the demand for WuffitMix products from pet shops, kennels and breeders dramatically increased.

During the 1990's and overseen by Mr. Roger Dugdale, WuffitMix joined forces with the NCDL (National Canine Defence League)– now known as the Dog's Trust – organising the Westminster Dog of the Year competitions. The judges (who included Roger Dugdale & NCDL Chief Executive Clarissa Baldwin) focused on a dog's loyalty, unique talents or any special relationships the dog may have had with its owner.

In 2008, Roger's daughter Hannah joined the family business and took charge of the dog food. WuffitMix has since been redeveloped and continues to be an affordable, high quality and nutritionally complete dog food for puppies, domestic, working and sporting dogs at any life stage. This, combined with a personal, helpful and informative service for customers was her main aim in the reinvention of the WuffitMix brand.

Hannah has always been determined to retain the family values within the company and takes pride in answering all email enquiries and telephone calls personally, getting to know WuffitMix customers and their dogs. She says, “Working in this way not only builds up trust between myself and our customers, but also allows them to feel my absolute passion for dogs and the WuffitMix range. I never want WuffitMix to be impersonal, or for people to struggle getting in contact for help and advice, I know there’s nothing worse than being placed on hold for 20 minutes and not getting the answers your require.”

Not only is Hannah continuing to develop the product range, with three new diets and a treat range having launched in summer 2013, she has been dedicated to helping dogs in need for the past two years. WuffitMix have been working closely with The Soi Dog Foundation, who rescue abandoned, homeless and neglected dogs from the streets of Thailand, as well as saving hundreds from the barbaric meat trade. Hannah visited the shelter in November 2012 and hopes to make the trip on an annual basis to offer help and think of new ways WuffitMix can help such a wonderful charity.

More recently WuffitMix have begun working with a brilliant team of fundraisers and have sent in excess of 40 tonnes of WuffitMix to help strays and rescues in Romania.

WuffitMix are also proud to offer all UK rescues a significant discount on the entire range. If you have any comments, suggestions or questions please contact Hannah on 01200 420222 or email


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WuffitMix - Dugdale Nutrition - Bellman Mill - Salthill - Clitheroe - Lancashire - BB7 1QW - Telephone: +44 (0)1200 420 222 - Fax: +44 (0)1200 428 975
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